MINUS18 Campaign
Partnering with Minus18 to Make Queer Youth Seen and Celebrated.
MINUS18
Creative Direction, Photography and Post Production by Theresa Harrison
Deliverables & Outcomes:
Each photoshoot produced a versatile suite of assets that were made publicly available and widely used by individuals, schools, businesses, and organisations across Australia:
Toolkit & Pride Pack Visuals – Custom imagery featured in printed and digital resources shared with schools, workplaces, and community groups.
Social Media & EDM Assets – Shareable tiles and email banners downloaded and used by the general public, businesses, and organisations to show support during key campaigns.
Point of Sale Materials – Posters and flyers displayed in retail spaces, offices, schools, and community hubs nationwide.
Digital Campaign Content – Imagery featured across Minus18’s website, press materials, funding applications, and sponsorship outreach.